design, Uncategorized

Get Lost, Then Found

There is much increased travel throughout the world because of increase technology and curiosity. Maps are key to navigating a space that a person is unfamiliar with. But sometimes the little red dot on the map doesn’t actually tell the person where they are or help them to find a destination. That’s where wayfinding comes in to save a travellers day.

What is Wayfinding?


Wayfinding has the function to inform people of the surroundings in the (unfamiliar) build environment, it is important to show information at strategic points to guide people into the right directions. Complex structures in the build environment are interpreted and stored by the human memory.

Why do we get lost?

Getting Lost

In his 2010 book, Why People Get Lost, neuroscientist Paul Dudchenko considers the cognitive processes involved in wayfinding and how these processes can get disrupted. From rats running through mazes to expert navigators scaling mountains, he argues that individuals get lost when their brain’s compass becomes disoriented.

Wayfinding in action

Signage by dn&co is based on circuitry for east London tech hub

Studio dn&co’s wayfinding for London’s Here East campus features symbols borrowed from circuit drawings. dn&co was tasked with designing both interior and exterior wayfinding for Here East, a technology hub in Hackney Wick that is part of the redeveloping Queen Elizabeth Olympic Park.

Check out these neat examples of wayfinding! 

40 Awesome Signage/Wayfinding & Environmental Designs Inspiration | Jayce-o-Yesta

One of the most essential parts ofEnvironmental Graphic Design is a Sign System. Sign System is a series of visual representation and graphic symbols intended as a medium of human interaction with the public space. Sign-divided into four categories, including: 1. Traffic Sign Sign commonly used on public roads as driving instructions.